Seoul, a city constantly reinventing itself, has solidified its reputation as a global hub for K-content, not just in its vibrant streets but within its public infrastructure. A recent report reveals that a remarkable **150 visual productions**—encompassing dramas, films, variety shows, and YouTube content—were filmed across facilities operated by the **Seoul Facilities Corporation (SFC)** last year alone.
Topping the list as the most sought-after location was the picturesque **Seoul Children’s Grand Park**, accounting for an impressive **48.7%** of all shoots. This versatile urban oasis provided the backdrop for a diverse array of content, from popular MBC variety shows like **’The Manager’** to gripping dramas, lively music videos, and trending YouTube web series.
Beyond the expansive park, several other iconic Seoul locations proved to be irresistible for filmmakers looking to capture the city’s unique charm:
- 🏞️ **Cheonggyecheon Stream:** This historical waterway was frequently featured in dramas, with the beautiful **Mojeongyo Bridge** making an appearance in the JTBC drama **’Esquire’**.
- 🛍️ **Underground Shopping Arcades:** These bustling subterranean worlds offered atmospheric settings. The **Euljiro Underground Shopping Arcade** and the **Dongjak Bridge roadside parking lot** were key backdrops for tvN’s drama **’Typhoon Corporation’**, while the **Express Bus Terminal Underground Shopping Arcade** set the scene for tvN’s **’Hateful Love’**.
- 🚕 **Seoul Disabled Call Taxi Service:** Even essential public services found their way onto the screen, enhancing the realism of tvN’s drama **’Pro Bono’**.
The data further underscores the shifting landscape of media consumption. YouTube and other web content dominated the production types with **31 cases (20.7%)**, closely followed by drama and OTT (Over-The-Top) productions at **28 cases (18.7%)**, signaling a clear rise in new media’s influence. Seasonality also plays a significant role, with a staggering **65%** of all filming concentrated in the spring (**April, 23 cases**) and fall (**November, 20 cases**), when Seoul’s outdoor scenery is at its most captivating.
For those dreaming of shooting their next big project in Seoul, it’s important to note that commercial filming within the city requires prior approval from the **Seoul Film Commission**. This regulation ensures minimal disruption to daily life for residents. **Hanguk Young**, CEO of the **Seoul Facilities Corporation**, highlighted this evolving role, stating, “Our facilities are gaining recognition as ‘cultural platforms’ for K-dramas, YouTube, and various content, moving beyond their role as mere infrastructure supporting citizen life. We will continue to discover the charm of various locations to elevate Seoul’s brand and the status of K-content.”
As someone who thrives on the urban pulse of Seoul, it’s thrilling to see how our city’s public spaces are not just functional but also dynamic stages for global storytelling. Imagine strolling through a park or an underground arcade, only to realize you’re walking right onto a set – it truly adds another layer of magic to everyday life here.
These findings confirm Seoul’s integral role as a living, breathing backdrop for the world’s most engaging and trend-setting content, inviting us all to explore its cinematic charm.
Editor: Eric Choi 🍜
