Melting Hearts and Winter Chill: Sean, Park Bo-gum, & Gwedo Carry More Than Just Briquettes 📜
Hello Korea Fam, Minho Kang here, ready to delve into a story that transcends celebrity headlines and touches upon the very heart of Korean communal spirit. On a recent frigid day in Seoul, a heartwarming scene unfolded, reminding us of the enduring power of compassion and shared warmth. 🧐
In the chilly slopes of Sanggye-dong, three prominent figures—the “Donation Icon” singer Sean, the beloved “Nation’s Actor” Park Bo-gum, and popular science YouTuber Gwedo—were spotted diligently delivering coal briquettes. Even as the mercury dipped below freezing, their fervent dedication and bright smiles generated a warmth that truly melted the winter chill. This wasn’t merely a photo-op; it was a deeply symbolic act embodying a time-honored tradition of community care. ⛩️
On December 23, 2025, Sean Sunbae took to his social media to share candid moments from the “Ace Bed Hope Sharing Coal Briquette Volunteer” event. “Sweating with Bo-gum and Gwedo, we carried happiness,” he penned, a sentiment that perfectly captures the essence of their mission. It’s a profound thought: happiness, transported by hand, delivered to those in need. 📖

The images shared by Sean show the trio, alongside a dedicated team, with smiles radiating genuine joy, fully immersed in the physically demanding task of carrying heavy coal briquettes. For many Global K-Fans, seeing Park Bo-gum Oppa in such a humble role, sleeves rolled up, exemplifies the “good influence” that Korean public figures are increasingly championing. 🖋️





This commendable initiative was made possible by Ace Bed, who generously donated 100 million Korean Won to the Bapsang Community Coal Briquette Bank. This substantial contribution is enough to purchase over 110,000 briquettes, providing a crucial “pillar of support” for elderly and vulnerable households facing the harsh winter. It’s a testament to corporate social responsibility meeting grassroots needs. 📜
- 📜 Who: Singer Sean, Actor Park Bo-gum, YouTuber Gwedo, and approximately 50 Ace Bed employees.
- ⛩️ What: Delivered 2,000 coal briquettes personally to residents in narrow, uphill alleyways.
- 📖 Impact: Ace Bed’s coal briquette sharing, initiated by CEO Ahn Sung-ho in 2023, has now surpassed a cumulative donation of 340,000 briquettes.

The act of delivering yeon-tan (coal briquettes) is a deeply ingrained cultural practice in Korea, particularly for those living in older, often less affluent neighborhoods like the “moon villages” (daldongne) that cling to Seoul’s hillsides. These briquettes, once the primary source of heating across the nation, represent not just physical warmth but also a profound sense of *jeong* — a unique Korean sentiment of affectionate bonding and connection within a community. By choosing briquette jige (carrying frames) over the glare of spotlights this winter, these three men have amplified a “good influence” that resonates far beyond celebrity fandom, spreading tangible warmth and hope throughout society during the festive season. 🧐
As a cultural historian, I find this event particularly poignant. It’s a modern iteration of Korea’s deep-seated tradition of communal solidarity. The sight of prominent figures engaging in such a fundamental act of service, despite the cold, speaks volumes about a society that values collective well-being. It reminds us that true progress isn’t just about economic development, but also about nurturing the human spirit of empathy and mutual support. These acts, though seemingly small, are the threads that weave the rich tapestry of Korean culture. 📜
The dedication of these individuals and the generosity of companies like Ace Bed continue to inspire, proving that warmth can indeed conquer even the harshest winter. We at Hello Korea applaud their efforts and hope this spirit of giving continues to flourish across the peninsula and beyond. 🖋️
Editor: Minho Kang 📜
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