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Hello Korea > Blog > K-POP > IDENTITY Achieves Career High, Sells 430K+ Albums in First Week 📈
K-POP

IDENTITY Achieves Career High, Sells 430K+ Albums in First Week 📈

Last updated: 2026-01-12 5:01 pm
Hello Korea Editor
4 Min Read
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IDNTT Just Broke the Internet with ‘yesweare’ Album Sales & MV! 🚀🔥 Their Rise is Unstoppable!

In the ever-evolving landscape of K-pop, only a select few manage to truly break through and redefine the boundaries of success. This week, one group has not just broken through, but utterly exploded onto the scene, setting new benchmarks and capturing the global zeitgeist with a ferocious momentum.

/사진=모드하우스

The spotlight is undeniably on the group IDNTT, whose latest album, ‘yesweare’, has achieved a truly staggering feat. According to data released on January 12 by Hanteo Chart, the album recorded a colossal 431,377 copies in first-week sales, marking an undeniable ‘career high’ for the burgeoning sensation.

This remarkable performance isn’t just a personal best; it signifies a massive leap forward for IDNTT. The sales figure represents an increase of approximately 100,000 copies compared to their debut album, ‘unevermet’. In fact, their recent first-week sales triumphantly landed them at the coveted #1 spot among the top 5 records on Hanteo Chart, showcasing their rapidly expanding influence.

  • 🚀 431,377 first-week sales for ‘yesweare’, shattering previous records.
  • 📈 A massive 100,000 increase from their debut album ‘unevermet’.
  • 🥇 Secured the #1 position on Hanteo Chart‘s recent top 5 first-week sales list.

Beyond album sales, IDNTT is commanding attention across all digital fronts. Their music video for the title track, ‘Pretty Boy Swag’, became an instant viral sensation, surpassing 11 million views on YouTube within just one day of its release. Within approximately a week, the video had already soared past 28 million views and is now on the brink of hitting the colossal 30 million mark.

The album ‘yesweare’ itself is a cohesive masterpiece, featuring contributions from both IDNTT‘s first unit, unevermet, and their newest unit, yesweare, creating a rich and dynamic soundscape. Their active promotions for ‘Pretty Boy Swag’ have seen them dominate the airwaves and stages across Korea.

Since their powerful debut on Mnet‘s ‘M Countdown’ on January 8, IDNTT has graced the stages of major music programs, including KBS 2TV‘s ‘Music Bank’, MBC‘s ‘Show! Music Core’, and SBS‘s ‘Inkigayo’. Adding to their impressive schedule, the group also held their first mini-concert, ‘FIRST IMPRESSION’, on January 11 at the Centennial Hall of Yonsei University in Seoul, treating fans to an unforgettable experience.

In a heartfelt message, IDNTT expressed their profound gratitude, stating, “It was a moment to once again engrave in our hearts that our fans are the very reason for IDNTT‘s existence.” They further pledged, “We will never forget your love and will continue to do our best to become an IDNTT that repays your unwavering support.”

IDNTT’s latest triumph isn’t just about numbers; it’s a vibrant testament to their undeniable connection with a globally trend-conscious audience. This level of rapid ascension in the K-pop scene firmly positions them as one of the most exciting acts to watch as we navigate the urban pulse of contemporary culture.

The message is clear: IDNTT is here to stay, and their journey is only just beginning. We at Hello Korea will be watching their unstoppable rise with bated breath!

Editor: Eric Choi 🍜

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