Get ready to step into a mesmerizing new dimension, K-Pop fans, because KiiiKiii is taking over Lotte World Tower with an exclusive offline experience! Kakao Entertainment’s global K-Pop media powerhouse, 1theK, is captivating hearts by unveiling a unique space for fans to truly immerse themselves in the world of K-Pop.
Enter the World of KiiiKiii‘s ‘404 (New Era)’
1theK has joined forces with Lotte Duty Free to transform an entire elevator at the Jamsil World Tower branch into the enchanting ‘1theK KPOP PHOTO LIFT.’ This brilliant concept turns a short elevator ride into a special moment for fans to celebrate their idols. The first act to grace this spectacular space is none other than the ‘Gen Z icon’ group, KiiiKiii, who made their highly anticipated comeback on January 26th.
The elevator is now completely adorned in the captivating mood of KiiiKiii’s 2nd mini-album ‘Delulu Pack’ and its title track ‘404 (New Era).’ This private hideout, dubbed ‘KiiiKiii Suite 404,’ reinterprets the new song’s concept of ‘freedom without coordinates’ and weaves it throughout the entire space. Imagine a hotel room bathed in deep blue and purple tones, exquisitely decorated with:
- ✨ Photos and posters of members Jiyoo, Esoll, Sooyi, Haeum, and Kiiya
- 💖 Stylish LPs and other artistic props
- 🎶 A dreamy yet trendy atmosphere that feels incredibly intimate
Since their debut, KiiiKiii has consistently drawn attention with their unique narratives, and this new space offers fans an unparalleled sense of closeness, as if they’ve been personally invited into the artists’ secret sanctuary.
Capture Your Moment: Photo Zones and Short-form Fun
Stepping out onto the 8th floor of the Lotte Duty Free World Tower store, fans are greeted by an exclusive photo zone where they can snap instant pictures in the immersive KiiiKiii concept. To amplify the magic of this space, 1theK unveiled a special short-form video on January 28th, set against the backdrop of KiiiKiii‘s private hideout.
This video, carefully crafted to showcase ‘what makes me, me’ in line with the new track’s title, features the members in colorful and kitschy outfits. They express various emotions matching the lyrics and showcase their stunning visuals and dynamic performances to the chorus. Despite being a mere 30 seconds, the video perfectly encapsulated KiiiKiii‘s distinct vibe from ‘404 (New Era),’ promising this location will become a global pilgrimage site for fan-taken ‘certification shots.’
Don’t Miss Out: Exclusive Fan Events
KiiiKiii’s private hideout will run until February 6th. To make the experience even more special, 1theK is hosting an SNS event where fans who share their on-site ‘certification shots’ will be entered into a raffle to win exciting prizes, including KiiiKiii’s autographed season’s greetings!
This ingenious offline experience perfectly amplifies KiiiKiii‘s unique narrative, drawing fans deeper into their artistic universe and creating unforgettable ‘stan’ moments. It’s a brilliant way to connect with the global fandom beyond screens, truly celebrating their comeback!
Editor: Chloe Jung ✨
