The thrilling K-Drama Buzz War is igniting our screens, and the latest rankings for the 4th week of January have just crowned a new queen! tvN’s weekend sensation, Undercover Miss Hong, has officially claimed the top spot in TV drama buzz rankings, sparking an undeniable fan frenzy across the nation!
The Grand Reveal: Who Sparked the Most Fandom Frenzy?
The living rooms of Korea are buzzing with excitement, creating a hype battle as intense as any viewer rating showdown. Good Data Corporation’s FunDex has unveiled the TV drama buzz rankings for the 4th week of January (from January 19th to January 25th), and the results are truly captivating.
Here’s how the top dramas captivated hearts this week:
- tvN’s weekend drama Undercover Miss Hong: Soaring to 1st Place! ✨
- SBS’s Friday-Saturday drama I Am Human From Today: Capturing 2nd Place! 💖
- MBC’s Friday-Saturday drama Judge Lee Han Young: Earning 3rd Place! 🎶
- KBS 2TV’s weekend miniseries My Beloved Thief: Holding strong at 4th Place! 💎
- tvN’s Monday-Tuesday drama Spring Fever: Rounding out the top 5! 🌸
This week saw an exciting shift from the 3rd week of January, where I Am Human From Today was 1st, Judge Lee Han Young 2nd, and Undercover Miss Hong 3rd. The incredible ascent of Undercover Miss Hong is a testament to its compelling narrative and growing fan base!
A Captivating Divide: Buzz vs. Viewer Hearts
What makes these rankings even more intriguing is that the buzz for weekend miniseries in the 4th week of January didn’t directly correlate with viewer ratings. This divergence has everyone talking!
Last weekend (January 23rd-25th), Judge Lee Han Young surpassed the 10% viewership mark for two consecutive weeks (11.4% for episode 7, 10.8% for episode 8, Nielsen Korea national household standard), making it the #1 weekend miniseries in ratings. Following closely, Undercover Miss Hong achieved over 7% viewership (5.2% for episode 3 on January 24th, 7.4% for episode 4 on January 25th, Nielsen Korea paid platform national household standard). My Beloved Thief also hit the 7% mark (6.6% for episode 7 on January 24th, 7.1% for episode 8 on January 25th). In contrast, I Am Human From Today, in its second week, recorded 3.1% for episode 3 on January 23rd and 2.4% for episode 4 on January 24th.
The discrepancy between buzz and ratings continued this week. Notably, I Am Human From Today, airing at the same time as Judge Lee Han Young on Fridays and Saturdays (10 PM KST), outshone it in buzz despite lower ratings. Although I Am Human From Today slipped one spot in the TV drama buzz rankings from the previous week, it proves its undeniable appeal, hinting at a potential surge in viewership to match its passionate fan engagement.
Undercover Miss Hong: The Undeniable Rise of a Queen
Overcoming I Am Human From Today, Judge Lee Han Young, and even My Beloved Thief, Undercover Miss Hong has soared to the top of the TV drama buzz rankings! Starring the beloved Park Shin-hye, this drama broke through the 7% viewership barrier in just its second week, rapidly emerging as a weekend powerhouse. Claiming the #1 buzz spot now places it a step ahead of its 9 PM KST time slot competitor, My Beloved Thief. Beyond that, it has eclipsed all terrestrial network hits like Judge Lee Han Young and I Am Human From Today in terms of buzz, solidifying Park Shin-hye‘s triumphant return to the small screen. Her relatable, comedic performance has perfectly captured viewers’ hearts, and with such overwhelming buzz, we can anticipate another dramatic climb in ratings soon!
My Beloved Thief: A Steady Flame of Affection
The enduring power of My Beloved Thief is also undeniable, holding its spot in the Top 5 buzz rankings even in its fourth week on air! The magical soul-swap and tender romance between lead actors Nam Ji-hyun and Moon Sang-min are adding layers of captivating emotional depth and excitement to the story. While its viewership has seen a slight dip, it’s holding its ground admirably against rising competitors. As the drama crosses its halfway point, fans are eagerly anticipating even more dramatic twists and turns, hoping to see it overtake its rivals!
It’s truly heartwarming to see how authentic storytelling and stellar performances resonate so deeply with fans, proving that sometimes, pure adoration can create a buzz more powerful than any rating. This dynamic interplay between on-screen magic and fan engagement is what makes the K-drama universe so endlessly thrilling!
Editor: Chloe Jung ✨
