ATEEZ Unveils Breathtaking ‘Oriental Fantasy’ for GOLDEN HOUR: Part.4 – A Visual Masterpiece! 🐉✨
The global K-Pop scene is abuzz once more as ATEEZ unleashes a series of utterly captivating concept photos for their upcoming 13th mini-album, GOLDEN HOUR: Part.4. These stunning visuals, steeped in an enchanting “Oriental Fantasy” theme, are already setting a new benchmark for comeback aesthetics and reinforcing the group’s reputation for world-class artistry.

From January 14th to 16th, KQ Entertainment meticulously rolled out the first wave of concept photos across ATEEZ‘s official SNS channels, immediately drawing profound attention. The showcased aesthetic plunges viewers into a mesmerizing, monochromatic atmosphere, reminiscent of classical Eastern ink wash paintings.

Each member embodies a serene yet profound presence, with traditional oriental silhouettes elegantly reinterpreted for a contemporary edge. The harmony of their static expressions, refined color palettes, and the meticulously designed modern-meets-traditional attire creates an undeniably captivating visual narrative that effortlessly commands attention.




The collective concept photos further elevate this enchanting atmosphere, with the eight members seamlessly harmonizing against an ink wash painting-like background. This masterful composition blurs the lines between reality and fantasy, crafting an overwhelming ambiance that transports viewers. Evoking scenes straight out of a mystical legend, the visual direction hints at a dimensional shift into the modern era, significantly amplifying global fans’ intrigue regarding the profound narrative promised by this album.




GOLDEN HOUR: Part.4 is the highly anticipated fourth chapter in ATEEZ’s eponymous series, a collection dedicated to chronicling the group’s most brilliant and shining moments. The rollout for this grand comeback has been meticulously executed, with a thrilling sequence of teasers keeping ATINY (ATEEZ‘s dedicated fandom) on the edge of their seats:
- 🗓️ January 12th: A cryptic spoiler video dropped, signaling the imminent return.
- 🗺️ January 13th: The full promotion map was unveiled, outlining the exciting schedule ahead.
- 📸 January 14th-16th: The first wave of breathtaking concept photos, showcasing the “Oriental Fantasy” theme, was released.




Consistently pushing boundaries with each release, ATEEZ has firmly cemented their status as a “world-class” artist, captivating global charts with their perpetually upgraded musicality and an irreplaceable, distinct identity. The collective gaze of the international K-Pop community is now firmly fixed on the intricate narrative and groundbreaking artistry they are poised to unveil with GOLDEN HOUR: Part.4.




Mark your calendars, ATINY! ATEEZ’s 13th mini-album, GOLDEN HOUR: Part.4, is set to drop on February 6th.
The way ATEEZ consistently reinvents traditional aesthetics with a modern, global appeal is truly remarkable, solidifying their status as trendsetters in the K-Pop landscape. This ‘Oriental Fantasy’ concept isn’t just a comeback; it’s a meticulously crafted visual statement that promises to be nothing short of legendary.
Stay tuned to Hello Korea for more updates on ATEEZ’s highly anticipated comeback!
Editor: Eric Choi 🍜













