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Hello Korea > Blog > K-POP > TXT Collaborates with Apple, Receives Numerous Brand Offers 📱
K-POP

TXT Collaborates with Apple, Receives Numerous Brand Offers 📱

Last updated: 2026-01-17 5:01 pm
Hello Korea Editor
3 Min Read
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CORTIS & Apple Vision Pro: Ushering in a New Era of Luxury Performance! ✨

The entertainment world is abuzz, and for good reason. Just as we at Hello Korea track the most coveted fashion houses and exclusive collaborations, we recognize a truly significant moment when a powerhouse tech giant aligns with emerging talent. And what an alignment it is: rookie sensation CORTIS has just landed a groundbreaking partnership with Apple, setting an unparalleled precedent for K-pop’s global ascent and signaling a bold new direction for digital luxury experiences.

This isn’t merely a casual feature; it’s a strategic alliance that places CORTIS at the forefront of technological innovation. Apple officially announced on January 16 that the performance video for CORTIS’s debut album intro track, ‘GO!’, will be transformed into exclusive content for the revolutionary Apple Vision Pro. This move underscores the immense global potential of the boy group, comprising members Martin, James, Joohun, Sunghyun, and Gunho, even before their official debut.

The collaboration with a global titan like Apple speaks volumes about CORTIS’s immediate impact and their appeal to high-profile brands. While often referred to as ‘BTS’s younger brother group,’ CORTIS is rapidly carving out its own distinct identity through such elite partnerships, signaling that they are not just following a path but forging a new one. Indeed, this audacious debut has already begun to attract a deluge of “love calls” from other significant brands, eager to associate with a group that embodies both cutting-edge artistry and technological prowess. This isn’t just about music; it’s about setting a new benchmark for luxury experiential content.

  • 🚀 Groundbreaking Partnership: CORTIS teams up with Apple for an unprecedented debut.
  • 👁️‍🗨️ Vision Pro Content: Their intro track ‘GO!’ performance will be an exclusive Apple Vision Pro experience.
  • 🗓️ Key Date: Announced by Apple on January 16.
  • 🌟 Global Recognition: A testament to the group’s massive international appeal even pre-debut.

This collaboration heralds a future where K-pop is not just heard but experienced in the most immersive and technologically advanced ways, bridging the worlds of high fashion, cutting-edge tech, and premium entertainment. As we at Hello Korea often observe, true luxury lies in innovation and exclusivity, and CORTIS is now leading the charge.

The strategic alignment between CORTIS and Apple Vision Pro is a brilliant masterstroke, positioning them as pioneers at the intersection of music, technology, and luxury experience. This signals a powerful shift in how K-pop artistry will engage global audiences and attract high-end brand collaborations moving forward.

Stay tuned as Hello Korea continues to track CORTIS’s meteoric rise and their influence on the global stage of luxury and entertainment.

Editor: Sophia Kim 💎

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