A pivotal moment is brewing in the K-Pop landscape as first-generation legend **Yoon Eun-hye** is confirmed as the main mentor for JTBC’s upcoming reality program, **’Fly, Chick’** (날아라 병아리). This marks a significant return for the artist, ready to impart her nearly three decades of industry experience to a new generation.
Set to premiere on **March 22**, the new show is an emotional ‘last chance’ reality series for young women in their 20s who once dreamed of debuting as K-Pop idols but faced formidable barriers. It’s a journey of rediscovery and growth, offering a unique opportunity to reignite dormant passions.

Having debuted with **Baby V.O.X.** in **1999**, **Yoon Eun-hye** has solidified her status as an iconic figure, excelling not only in music but also as a highly acclaimed actress. This program will see her leverage her reputation as a ‘full-package hexagon’ – a multi-talented artist – by going beyond conventional mentoring.
- ✨ **Visual Directing:** She will personally oversee the visual direction for participants, drawing on her past experience in music video production and album jacket styling.
- 🎤 **Stage Performance:** Her extensive stage experience means direct coaching on performance artistry and presence will be a key component.
- 💎 **Potential Unlocked:** The goal is to act as a hands-on facilitator, helping each participant unearth and polish their unique talents to become true ‘gems’.
Crucially, **’Fly, Chick’** is designed to avoid the often-stressful, competitive environment of typical survival shows. Instead, it focuses on a **100-day journey** of genuine psychological transformation and skill development among the participants, prioritizing healing and personal growth.
The production team expressed immense confidence in **Yoon Eun-hye**, stating that her unique perspective – having experienced both the euphoria of peak stardom and the struggles of a rookie – will bring unparalleled authenticity. Her blend of warm empathy and strict professionalism is expected to be instrumental in shaping the program’s integrity.
Reflecting on her role, **Yoon Eun-hye** shared, “I, too, started as a girl group member in my teens, enduring countless trials and errors to grow. I want to share all my experiences to help these juniors, who are driven by sheer earnestness, discover their own distinct light.”
This heartfelt initiative, combining the passion and growth of these young women with **Yoon Eun-hye**’s nurturing guidance, promises to deliver a truly moving and inspiring viewing experience when **’Fly, Chick’** takes flight on **March 22**.
The strategic decision to bring in a seasoned artist like **Yoon Eun-hye** provides invaluable depth, moving beyond typical idol competition narratives. This focus on authentic growth and personal healing offers a refreshing and impactful direction for K-Pop reality programming.
Editor: Jason Lee 🎤












