The anticipation for BTS’s grand return to the stage in Busan, marking their first full-group concert in four years, has been met with a stark reminder of the challenges that can accompany global cultural phenomena. As the world gears up for what promises to be an unforgettable concert tour, a significant local issue is threatening to overshadow the group’s highly anticipated comeback.
Reports have emerged from Busan, the designated host city for one of BTS’s crucial concert dates, detailing widespread ‘price gouging’ in accommodation. Fans eager to witness Jimin, Jin, Jungkook, RM, Suga, J-Hope, and V perform live are finding themselves facing exorbitant hotel rates, with some facilities reportedly increasing prices tenfold, even resorting to forced cancellations of prior bookings to re-list at inflated rates. This practice not only burdens fans but also tarnishes the spirit of celebration surrounding such a landmark event.

This controversy arises as BTS embarks on a global concert tour, expected to span 34 cities worldwide starting April 9th. While the specific dates for the Busan leg of the tour are eagerly awaited, the initial response from the accommodation sector has sparked considerable alarm among fans and local authorities alike.
- 🎶 BTS’s first full-group comeback concert in four years generates immense excitement.
- 📍 Busan is set to host a significant concert date, drawing international attention.
- 💰 Reports of accommodation prices in Busan soaring up to 10 times their original rates.
- 🚫 Allegations include forced booking cancellations to facilitate these drastic price hikes.
- 🗓️ The global tour is set to commence on April 9th, encompassing 34 cities worldwide.
As a cultural historian, I find this situation deeply unfortunate. The immense cultural capital BTS brings should elevate cities, not become a pretext for exploitation. It’s crucial for cities hosting such events to protect the fan experience and uphold ethical business practices to preserve their global image.
We at Hello Korea believe that such cultural events should be accessible and celebrated without undue financial burden on fans. We will continue to monitor the situation and hope for a resolution that honors the incredible connection between BTS and their global ARMY.
Editor: Minho Kang 📜













