BLACKPINK’s “DEADLINE” Mini-Album Pre-Orders Are HERE! 🖤💖 Get Ready for the Comeback of the Year!

The wait is finally over! Global superstars BLACKPINK have officially kicked off pre-sales for their highly anticipated third mini-album, “DEADLINE,” marking a monumental moment for BLINKs worldwide. As an editor for Hello Korea, we’ve been tracking this comeback closely, and the excitement surrounding this release is absolutely palpable.

At 11 AM KST on January 15th, the pre-order gates opened for “DEADLINE,” setting the stage for their grand return on February 27th. This album signifies their first full-group comeback in approximately 3 years and 5 months, a hiatus that has only intensified fan anticipation.

According to YG Entertainment, “DEADLINE” is being released in an impressive array of four distinct versions, ensuring every fan finds their perfect pick. Each edition is meticulously crafted to offer a unique experience, packed with exclusive content:

• 💖 Photobook Version (BLACK Ver. & PINK Ver.): These two types boast a luxurious 72-page photobook, along with coveted selfie photocards, a group folded poster, and a mix of photo and graphic stickers.
• 💿 Digipack Version (SILVER Ver.): Tailored as individual member versions (four types in total), the Digipack includes a smaller photobook, selfie photocards, a folded poster, and a unique photo film ticket.

The collection further expands with more exclusive offerings that truly elevate the fan experience:

• 📦 Package Box Version (GRAY Ver.): This comprehensive set features an outbox, 32 individual printed photos, a group postcard, graphic stickers, selfie photocards, a credit postcard, and an exciting scratch message card.
• 💡 MD Version (MOOD LIGHT Ver.): For a truly special item, this version comes with an hourglass mood light, a mini CD, and additional photocards, blending collectible appeal with lifestyle aesthetics.

For those eager to secure their copy, pre-orders will run until 11:59 PM KST on February 26th. Following the official release on February 27th, “DEADLINE” will be available across major online and offline music stores, including YG Select, Ktown4u, and Weverse Shop.

Beyond the breathtaking visuals and exclusive inclusions, YG Entertainment continues to lead the industry in sustainability efforts. We note with appreciation that “DEADLINE” is produced using FSC-certified eco-friendly paper and soy ink. This dedication to environmental protection, a pioneering move in the K-Pop industry, underscores YG’s ongoing commitment to fostering a more sustainable K-Pop ecosystem.

With specific details about the album’s concept still under wraps, the anticipation for BLACKPINK’s return remains at an all-time high. Having consistently reshaped the global music landscape and solidified their status as ‘World-Class Artists,’ the industry is eagerly watching to see what new records BLACKPINK will break with this highly anticipated comeback.

This comeback is poised to be more than just a musical event; it’s a cultural reset. BLACKPINK consistently redefines global trends, and we anticipate nothing less with “DEADLINE.”

Editor: Eric Choi 🍜