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Reading: ATEEZ Seonghwa’s About to SLAY as the New Face of Jinju?! Prepare Your Wallets!
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Hello Korea > Blog > K-POP > ATEEZ Seonghwa’s About to SLAY as the New Face of Jinju?! Prepare Your Wallets!
K-POP

ATEEZ Seonghwa’s About to SLAY as the New Face of Jinju?! Prepare Your Wallets!

Last updated: 2025-12-22 4:07 pm
Hello Korea Editor
5 Min Read
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ATEEZ Seonghwa’s Heartfelt Homecoming: Jinju’s Newest Ambassador Steals Our Hearts! 🥺🎭

Hello Korea Fam! Get ready to swoon, Global K-Fans, because a story of heartwarming homecoming and true dedication is unfolding right before our eyes! 🥺 We at Hello Korea were absolutely touched to learn that ATEEZ‘s incredibly talented Seonghwa, an artist known for his captivating stage presence and undeniable charisma, has been officially appointed as an Honorary Ambassador for Jinju City! 💘

ATEEZ Seonghwa. Photo | KQ Entertainment

ATEEZ’s Seonghwa, looking poised and proud as Jinju City’s new ambassador. Photo courtesy of KQ Entertainment.

This isn’t just any ambassadorship; it’s a full-circle moment, a beautiful narrative arc for our beloved Seonghwa Oppa. His deep connection to Jinju stems from having spent his formative school days there, making this appointment feel like a truly genuine and organic chapter in his already inspiring journey. We love to see our idols returning to their roots and shining a spotlight on their beloved hometowns! 💖

The official appointment ceremony took place on December 19 at the beautiful Jinju Silk Museum, where Seonghwa received his official certificate. The event itself was a delightful blend of solemnity and heartwarming interaction, featuring a mini talk show and a special one-day mentoring session. It was a perfect scene, allowing Jinju’s rich cultural and tourist attractions to naturally shine, creating unforgettable memories for everyone present. It felt like a perfectly scripted, feel-good drama unfolding in real life! 🎬

In fact, the celebration doesn’t stop there! To commemorate this significant role, a special exhibition showcasing various content, including supportive messages from Seonghwa to Jinju City, is running until late January next year at the very same Jinju Silk Museum. This exhibition beautifully interweaves the legacy of Jinju silk with Seonghwa‘s personal bond to the city, promising to draw even more attention from fans and citizens alike. We can almost feel the emotional threads connecting them! 🧵

But the true emotional core of this story, the moment that truly tugged at our heartstrings, lies in Seonghwa‘s own words. His heartfelt speech was nothing short of a moving performance, articulating his immense pride and commitment. It was a testament to his character and his deep appreciation for his roots:

  • 💖 “It is a great honor to take on the precious role of ambassador in my hometown, Jinju, where I spent my childhood,” he expressed, radiating sincerity and pride.
  • 🌍 He deeply understands the immense significance of representing his hometown on a global stage, carrying Jinju’s essence wherever he goes.
  • 🎨 “As an ambassador, I will strive to further promote Jinju’s culture, nature, history, and the warmth of its people to a wider audience,” a promise that resonated deeply with everyone.
  • 💘 And in a beautiful, touching tribute to his steadfast supporters, he poured out his gratitude: “Lastly, I sincerely thank ATINY (official fandom name) who have spread Jinju’s beauty around the world as much as I have.” Our hearts absolutely melted! 🥺

As a drama critic, I see Seonghwa’s journey here as a perfectly penned script. It’s the ultimate ‘return of the hero’ storyline, where a beloved character, having conquered the world, comes back to uplift his roots. His authenticity and deep emotional connection to Jinju are what truly make this ‘performance’ so compelling. It’s raw, it’s real, and it’s deeply touching. This is the kind of meaningful storytelling we crave, played out not on a screen, but in life itself. 🎭🥺

Speaking of powerful performances, ATEEZ is gearing up to deliver a Christmas miracle on stage! The group is set to perform at the ‘2025 SBS Gayo Daejeon with Bithumb’ on December 25 at the Incheon Inspire Arena. We’re already anticipating a truly spectacular show, a festive gift to all ATINY around the world, especially after this heartwarming news about Seonghwa! 🎁

This homecoming story is truly a testament to Seonghwa‘s character and the beautiful, enduring connection between an artist and their roots. We at Hello Korea can’t wait to see the wonderful stories he helps tell for Jinju and the global stage! 💘📽️

Editor: Hannah Choi 🎬

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