The K-Pop landscape is once again witnessing the undeniable gravitational pull of BTS as the global phenomenon continues to shatter streaming records on Spotify. Even before their highly anticipated spring comeback, the septet has already solidified their dominant position, proving that their influence remains as potent as ever.
According to music chart specialist About Music, BTS commanded the top spot as the most-streamed K-pop artist on Spotify every single day from January 1 to January 17, 2026. This incredible 17-day consecutive reign is an early testament to their enduring power, showcasing an overwhelming presence that few can match.
But this isn’t a new phenomenon. BTS has consistently held the title of the most-streamed K-pop artist annually on Spotify for an astonishing period, solidifying their legacy year after year. Their remarkable achievements include:
- 🗓️ 17 Consecutive Days at #1: From January 1 to January 17, 2026, BTS was the most-streamed K-pop artist on Spotify daily, without a single break.
- 🏆 8-Year Annual Reign: BTS has been the most-streamed K-pop artist annually on Spotify from 2018 to 2025, an unprecedented streak.
- 🔮 Anticipating a 9th Year: With their strong start in 2026, they are poised to extend this record, further cementing their unparalleled dominance.
Their streaming power is not just consistent; it’s immense. As of January 15, BTS accumulated 22.32 million daily streams, nearly doubling the second-highest artist, Stray Kids, who recorded 11.20 million streams. This remarkable lead, even in the period leading up to their official comeback, underscores the formidable strength of their global fandom.
With a new album slated for release in Spring 2026, anticipation among fans is reaching fever pitch. This will mark their first full-group comeback post-military enlistments, adding an extra layer of excitement. To conquer the charts even before dropping new music reaffirms the widespread sentiment: ‘It’s always BTS.’
Their historical impact on the platform is undeniable. BTS is recognized as the most-streamed group of all time on Spotify and was crowned the #1 K-pop artist on Spotify Wrapped 2025, unequivocally solidifying their status as the quintessential global K-pop representatives.
The sheer longevity and consistent dominance of BTS on a global platform like Spotify is a narrative worthy of a cinematic epic. Their return as a full group, backed by this kind of unwavering fan power, promises a comeback that will undoubtedly define the year.
We eagerly await the next chapter in their unparalleled journey, anticipating the groundbreaking music and performances that only BTS can deliver. The world is watching.
Editor: Hannah Choi 🎬
