In an era where digital presence dictates cultural trends, K-pop artists are masters of engagement, and WONHO is no exception. Always attuned to the latest viral sensations, the multifaceted artist recently dove headfirst into the internet’s most talked-about dessert craze: the Dubai Chewy Cookies.
On January 18, WONHO unveiled his ambitious culinary endeavor on his personal YouTube channel, ohhoho. True to his reputation as a trend-sensitive icon, he kicked off the video by stating his determination to tackle the much-hyped “DuJjonKu,” a challenge he simply “couldn’t miss.”

The journey wasn’t without its obstacles. WONHO revealed the surprising difficulty and expense of sourcing the necessary ingredients, admitting the delay in filming was due to the lengthy ordering process. Yet, with a professional’s touch, he expertly combined kadaif and pistachios, meticulously preparing the cookies’ signature filling. His hands-on approach and dedication to quality shone through as he navigated the intricate steps.
- 🛒 Ingredient Scarcity: WONHO highlighted the challenge of acquiring the specialized and often expensive ingredients for this trendy dessert.
- ✨ Expert Craftsmanship: He demonstrated impressive skill in blending kadaif and pistachios, perfecting the unique filling.
- 👐 Marshmallow Mastery: The complex process of crafting the chewy marshmallow base, or ‘쫀득피’ (jjondeukpi), was executed with surprising ease.
- 😂 “Vendor-Level” Production: Facing an unexpectedly massive amount of dough, WONHO humorously declared he was making enough to supply a café, playfully suggesting a career change.

Not content with just mastering the standard Dubai Chewy Cookies, WONHO elevated his creation to a Giant Heart Cake Version. Despite initial surprise at its colossal size, he quickly adapted, transferring the kadaif filling with ingenuity. This grand, heart-shaped masterpiece was a direct tribute to his devoted fanbase, WENEE, showcasing his deep appreciation and unique way of connecting with them.
As a tech and industry observer, it’s fascinating to see artists like WONHO not just participate in trends, but adapt and scale them. This kind of authentic, large-scale fan engagement, driven by digital content, truly redefines celebrity-fan interaction in the modern era.
Upon finally tasting his homemade treat, WONHO expressed immense satisfaction, proclaiming it a perfect match for an Americano. His signature wit shined through as he playfully mused, “I think today’s my last day as a singer. From tomorrow, I should be a café owner making DuJjonKu.” This lighthearted comment underscores his approachable persona and constant pursuit of new, engaging content for his global audience. Through his ohhoho YouTube channel, WONHO consistently delivers diverse and captivating material, fostering vibrant communication with fans worldwide.
WONHO’s venture into trendy baking is more than just a culinary challenge; it’s a masterclass in digital engagement, proving that his innovative spirit extends far beyond the stage.
Editor: Alex Kim 💻













