RIIZE & Samsung: Unlocking Your Ultimate Lifestyle Upgrade with Galaxy Book6 Series & Seamless AI! ✨🚀

The annual Consumer Electronics Show (CES) in Las Vegas is always a beacon of future innovation, but this year, **Samsung Electronics** brought an extra dose of K-culture sparkle! Targeting the global **MZ generation**, the tech giant strategically teamed up with rising K-pop sensation **RIIZE** at **CES 2026**, held from **January 6-9** (local time), to unveil a future where cutting-edge AI technology effortlessly blends into daily life.

**Hello Korea** reports that **Samsung** kicked off its marketing blitz at its exclusive exhibition, **”The First Look,”** which ran from **January 4-7**. During this event, **RIIZE**, serving as Samsung’s global ambassador, showcased their hit tracks like **”Boom Boom Bass”** and **”Fly up”** through the stunning **Music Studio 5** speaker and the versatile **The Freestyle+** portable projector. The **Music Studio 5** captivates with its art-inspired design, while **The Freestyle+** impresses with its **3D Auto Keystone** feature, optimizing screen projection even on uneven surfaces like curtains or corners.

**RIIZE** themselves were at the forefront, actively engaging with and experiencing **Samsung’s** new products and services. On **January 4**, during **”The First Look 2026 Press Conference,”** the members got hands-on with various **AI** innovations, producing dynamic short-form video content tailored to their individual interests. They even highlighted the intelligent **’AI Soccer Mode,’** which automatically optimizes picture and sound quality in real-time scene analysis. This engaging content began rolling out on **Samsung’s YouTube** and **RIIZE’s official SNS channels** from **January 5**.

The **RIIZE** members shared their excitement, stating, “Experiencing **Samsung’s AI technology** firsthand at **’The First Look’** was incredibly easy and convenient. As K-pop artists, we were delighted to have this opportunity to promote ‘AI in daily life’ alongside the K-brand, **Samsung**.” Echoing this sentiment, **Park Jung-mi**, Vice President and Head of Global Brand Center at **Samsung Electronics’ Global Marketing Office**, emphasized, “We collaborated with K-pop artist **RIIZE** to ensure young generations worldwide can experience and connect with **Samsung’s AI technology**. We hope everyone experiences **Samsung’s AI vision** through ‘The First Look’ event.”

The Ultimate Duo: Design & Productivity with the Galaxy Book6 Series 💻

Meanwhile, **Samsung** also unveiled its next-generation PCs, the **Galaxy Book6 Series**, on **January 5**, boasting enhanced performance, portability, graphics, and battery life. The series comprises three models: **Galaxy Book6**, **Galaxy Book6 Pro**, and **Galaxy Book6 Ultra**.

Designed for ultimate sleekness with a hinge design creating a mere **15.4mm** thickness, the **Galaxy Book6 Series** is a powerhouse of innovation, built around:

• 🚀 Processors & Graphics: Powered by **Intel Core® Ultra™ Series 3** processors and the latest **NVIDIA® GeForce RTX™ 5070/5060** graphics cards, delivering simultaneous improvements in power efficiency, processing performance, and stable thermal control. This enables advanced **AI-based image editing, text conversion, search,** and immersive gaming.
• 💎 Display: A **Dynamic AMOLED 2X Touch Display** supporting up to **1000 nits HDR brightness** for stunning visuals.
• 🔊 Audio: A sophisticated **6-speaker system** featuring upward-firing tweeters and side/back-to-back woofers for rich, spatial sound.
• ❄️ Cooling: Enhanced heat dissipation and noise control through a **Vapor Chamber**, coupled with newly designed **Dual Path Outlet Fans** that effectively absorb and release heat from the rear and sides, preventing overheating and performance degradation.
• 🔋 Battery Life: The series offers the longest-lasting battery performance to date, supporting up to **30 hours** of video playback and capable of ultra-fast charging to **63% in just 30 minutes**.

The **Galaxy Book6 Pro** and **Galaxy Book6 Ultra** are slated for release on **January 27**, while the **Galaxy Book6** will follow in **March**. Pre-order notifications began on **January 6**. **Choi Won-joon**, President and Head of MX Business Development Office at **Samsung Electronics**, underscored the series’ impact: “True innovation begins with a solid foundation, and optimized performance ultimately dictates the user experience. The **Galaxy Book6 Series** combines exceptional speed and performance with stable **AI-based technology** to offer users optimal productivity and convenience.”

The seamless integration of AI into our daily routines, as showcased by RIIZE and Samsung, truly elevates the modern lifestyle. It’s not just about specs; it’s about technology that genuinely enhances how we live, create, and connect, making every interaction feel effortlessly sophisticated.

This groundbreaking collaboration and product launch demonstrate **Samsung’s** commitment to not only technological advancement but also to creating an engaging, lifestyle-centric experience for the next generation of global users.

Editor: Emily Park ✨