ALPHA DRIVE ONE: Rookies Redefining Global Impact with Unprecedented Pre-Debut Collaborations! 🚀💥

Get ready for an earth-shattering debut! In a move that’s sending shockwaves across the K-pop industry, rookie boy group **ALPHA DRIVE ONE (ALD1)** is rewriting the rulebook for pre-debut promotions. With their highly anticipated first mini-album **’EUPHORIA’** dropping on **January 12**, these eight powerhouse members are already demonstrating a global influence typically reserved for seasoned acts, all before their official stage debut.

**ALPHA DRIVE ONE** – comprised of **Rio**, **Junseo**, **Arno**, **Geonwoo**, **Sangwon**, **Xinlong**, **Anshin**, and **Sanghyun** – has captured immediate attention by orchestrating a series of massive online and offline promotions with industry giants **CJ Olive Young** and **Tous Les Jours**. This unprecedented scale of collaboration for a new group solidifies their formidable brand power even before their official launch, setting a new benchmark for rookie artists.

Speaking of groundbreaking moves, **ALPHA DRIVE ONE** is making history with **CJ Olive Young**. They are the **first K-pop artist** ever to sell albums through Olive Young’s ‘Oh!l!ve Young Today Delivery’ service, pioneering a new distribution channel for K-pop merchandise. This initiative extends to prominent locations like **TrendPod by Olive Young Seongsu**, as well as other major nationwide stores and the online mall. In fact, **ALD1** holds multiple ‘firsts’ with Olive Young:

• 💿 **First K-pop group** to utilize ‘Oh!l!ve Young Today Delivery’ for an album category.
• ✍️ **First artist** slated to hold a fan signing event at an Olive Young store in **2026**.

These symbolic achievements underscore their significant impact right out of the gate.

Meanwhile, **ALPHA DRIVE ONE** has also been crowned the stars of **Tous Les Jours**’ **first-ever collaboration** with a K-pop group, unequivocally marking them as a ‘super rookie.’ This exciting partnership will see a series of exclusive collaboration products rolled out sequentially throughout **January**, expanding the group’s connection with fans through diverse merchandise. The depth of this collaboration is further highlighted by Tous Les Jours’ previous support, including sending a coffee truck to the pre-recording of Mnet M2’s **’ALPHA DRIVE ONE Debut Show [THE FIRST ALARM]’** in **December** of last year.

Their debut mini-album, **’EUPHORIA’**, promises to be a journey. It encapsulates the thrilling moment when the eight members, each pursuing their dreams in their own way, finally unite as one team. The album features a total of six tracks, including the pre-release single **’FORMULA’** and the title track **’FREAK ALARM’**, alongside b-sides like **’Raw Flame’**, **’Chains’**, **’Never Been 2 Heaven’**, and **’Cinnamon Shake’**. Through their unique energy and narrative, **ALPHA DRIVE ONE** channels the overwhelming excitement of this long-awaited beginning.

Even before their official debut, **ALPHA DRIVE ONE** has been building significant momentum. Their pre-release track **’FORMULA’** already made its mark on domestic and international music charts, signaling a successful start. Furthermore, they left an indelible impression on global fans with powerful performances at major award ceremonies, including the **’2025 MAMA AWARDS’**. Adding to their list of firsts, they also became the **first K-pop artist** to open an X Live event page, significantly boosting anticipation for their official debut.

As the first K-pop group to launch in **2026**, **ALPHA DRIVE ONE** is poised to officially debut with their mini-album **’EUPHORIA’** on **January 12**.

These unprecedented pre-debut partnerships signify a monumental start for ALPHA DRIVE ONE, proving their immense commercial appeal before they even hit the stage. We can’t wait to see how this translates into their live performances, promising an electrifying stage presence for a group with such a strong foundation.

Editor: Jason Lee 🎤