idntt yesweare’s ‘Pretty Boy Swag’ MV Explodes Past 11 Million Views: A New Era Dawns! 🚀🌟

The landscape of global music is ever-shifting, and nowhere is this more evident than in the dynamic world of K-Pop. Just as we marvel at established legends, a new generation constantly emerges, poised to redefine what’s possible and capture hearts worldwide. Hello Korea is always on the pulse of these seismic shifts.

A formidable new force, **idntt yesweare**, has just sent ripples across the K-Pop universe, proving their immense potential right out of the gate. Their latest music video for the title track **’Pretty Boy Swag’** from the new album **’yesweare’** achieved an astounding feat, skyrocketing past **11 million views** on YouTube in less than 24 hours since its release on **January 5th, 2026, at 6 PM KST**.

This meteoric rise is particularly significant, signaling an overwhelming global interest in this burgeoning group, especially considering their status as relative newcomers. The numbers don’t just speak volumes; they roar, validating the collective excitement of fans both in Korea and worldwide.

• 🌟 The album **’yesweare’** is a collaborative effort between **unevermet** and **yesweare**, boldly declaring “We are youth” and embracing uninhibited self-expression.
• 🤝 This luminous synergy between **unevermet** and **yesweare** within the **idntt** framework marks their definitive stride towards becoming a mega boyband.
• 🎶 The title track, **’Pretty Boy Swag’**, is an auditory powerhouse, characterized by a potent fusion of bass, electronic guitar, and brass, creating an irresistibly rhythmic groove.
• 🕺 This captivating soundscape perfectly complements the powerful vocals of the **fifteen members** and their intricate, dominating group choreography, delivering a performance unlike anything seen from **idntt** before.

To celebrate their monumental debut and connect with their rapidly expanding fanbase, **idntt yesweare** is set to host their first mini-concert, aptly titled **’FIRST IMPRESSION’**. This highly anticipated event will take place on **January 11th, 2026, at 7 PM KST** at the prestigious Yonsei University Centennial Hall Concert Hall in Seodaemun-gu, Seoul.

Attendees can look forward to not only special, never-before-seen performances from the **idntt yesweare** members but also a variety of unique fan engagement events designed to create unforgettable memories. Tickets for **’FIRST IMPRESSION’** will go on sale starting **January 6th, 2026, at 8 PM KST** via Ticketlink, so mark your calendars!

The speed at which **idntt yesweare** has captured global attention with ‘Pretty Boy Swag’ is a testament to K-Pop’s perfected formula for digital virality and the enduring global appeal of the ‘pretty boy’ aesthetic in contemporary culture. This debut isn’t just a launch; it’s a significant marker in the ongoing evolution of how youth culture expresses itself on a global stage.

As **idntt yesweare** embarks on this thrilling journey, we at Hello Korea will be watching closely to witness their ascent as they etch their names into K-Pop history.

Editor: Minho Kang 📜