💥 IVE SHUTS DOWN THE AD STAGE! Papa John’s Re-Signs K-Pop Queens for a FOURTH Year! 🎤🍕
Hello Korea Fam! Jason Lee here, and WOW, do I have some news that just hit the stage with an absolute BANG! ⚡ Our beloved K-Pop powerhouse, IVE, isn’t just dominating the music charts; they’re also owning the commercial game! Papa John’s, the premium pizza giant, just announced they’ve re-signed IVE as their exclusive models, marking an incredible fourth consecutive year of this iconic partnership! Get ready for another season of deliciousness and dazzling visuals! 🤩
The synergy is undeniable! On December 24th, 2025, Papa John’s Korea officially confirmed the contract renewal and even dropped a tantalizing teaser for their upcoming 2026 TVC. This isn’t just a simple endorsement; it’s a long-term partnership that truly highlights IVE’s unparalleled influence and vibrant energy. We’re talking about a group whose stage presence effortlessly translates to captivating screen charisma! 🕺

Speaking of their magnetic appeal, Papa John’s Korea explicitly stated that IVE’s “vivacious and healthy energy” has significantly boosted their brand image and familiarity. It’s a testament to how these incredible artists connect with the public – their positivity is contagious! This renewal solidifies their long-term commitment, promising a wave of exciting campaigns designed to elevate brand value and deepen customer engagement. It’s a masterclass in brand-artist harmony! 🎶
The new TVC teaser, unveiled on December 23rd across Papa John’s official website, YouTube, Instagram, and X (formerly Twitter), hints at something truly epic. Imagine this: a cinematic series, spanning six episodes, each featuring an IVE member bringing to life one of Papa John’s six best-selling pizzas, all framed within different “American genres”! This isn’t just an ad; it’s a performance art piece showcasing “American Premium Pizza” with a serious dose of K-Pop glam! 🎬✨
Editor’s Comment: The ambition behind this TVC concept is pure genius! Turning commercials into a multi-genre, cinematic series starring IVE? That’s not just marketing; that’s a full-blown visual spectacle. I’m already envisioning the dynamic set designs and how each member will ‘perform’ their pizza’s genre. Talk about high production value! 🔊
Papa John’s Korea emphasized how IVE has consistently delivered their brand image effectively over the past three years, fostering “positive synergy.” And trust us, Global K-Fans, they’re not stopping there! Get ready for a continuous flow of “visually stunning” branded content and diverse promotions throughout the new year. Expect more than just ads; think immersive brand experiences! Think IVE delivering pure joy, pizza style! 🍕❤️
Beyond the deliciousness, IVE and Papa John’s are also making a difference with their “IVE Pick! Give Together” campaign, where 1,000 won from every set sold goes to charity. Plus, if you’re quick, you can still snag exclusive IVE member merchandise with your purchases! It’s a win-win-win situation: great pizza, amazing idols, and giving back! 🤝
This re-contract is more than just a business deal; it’s a celebration of IVE’s enduring power and ability to captivate audiences, whether on stage or on screen. We here at Hello Korea can’t wait to see the full “performance” of these new TVCs and all the exciting content that will follow! Keep your eyes peeled and your appetites ready! 💥
Editor: Jason Lee 🎤
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