Get ready to feast your eyes and hearts, K-Pop fans! NCT WISH is whipping up something truly magical with the grand opening of their ‘WISH BAKERY’ pop-up store in Seongsu-dong, Seoul!

Step Inside the ‘WISH BAKERY’ Wonderland
From February 7th to 22nd, fans can immerse themselves in the cozy, enchanting world of the ‘WISH BAKERY’ at Yeonmujang13-gil 11, Seongdong-gu, Seoul. This isn’t just any bakery; it’s where NCT WISH and their adorable characters, the WISH DOLLs, bake special ‘wish-granting’ bread! Expect heartwarming exhibitions and delightful photo zones designed with that unique WISH DOLL charm.

Unleash Your Creativity: Interactive Zones Galore!
Prepare for an unforgettable experience with a variety of hands-on activities and exclusive merchandise zones:
- 👕 Custom T-Shirt Studio: Partnering with global tech giant EPSON, fans can instantly print their own unique ‘recipe’ designs onto T-shirts!
- 📸 Four-Cut Photo Booth: Capture your sweet memories with friends.
- 💌 Custom Photo Card Kiosk: Personalize your favorite NCT WISH moments.
- 🏷️ Name Sticker Machine: Grab some personalized goodies.
- 🎰 Random Capsule Machine: Try your luck for some exclusive treats!
Digital Delights & Pre-Launch Buzz
The fun doesn’t stop offline! The ‘WISH BAKERY’ experience kicked off online with a special promotional website on February 1st, offering a sneak peek into the pop-up guide and a ‘Magic Recipe’ game. And from February 6th, get ready to spice up your selfies with exclusive filters and templates in collaboration with SNOW and EPIK camera apps, building up even more excitement!
Exclusive Fan Access & What’s Next for NCT WISH
Entry to this highly anticipated pop-up is available via online pre-booking. For dedicated members of the official fan club, NCTzen WISH, the very first session each day is reserved exclusively for you – talk about a sweet deal! Details on how to secure your spot will be announced on NCT WISH‘s official social media channels.
While some fans are indulging in bakery delights, NCT WISH continues their global journey with their ‘NCT WISH 1st CONCERT TOUR ‘INTO THE WISH : Our WISH’,’ hitting Kuala Lumpur, Malaysia, on February 6th. Talk about a busy schedule!
The creativity behind the ‘WISH BAKERY’ concept is pure genius, offering fans not just merch but a deeply immersive and personalized experience. It’s truly a testament to how K-Pop groups are connecting with their global audience on a whole new level!
Editor: Leo Kim 🌈














