Prepare to be thrilled, because BTS has once again proven their unmatched allure, soaring to the very top as 2025’s most beloved global talents! This year, the iconic group, including RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, was crowned the most cherished figure (team) in the global entertainment and content landscape. Not only that, but SEVENTEEN and ENHYPEN also secured top ranks, beautifully positioning three artists from the Hybe Music Group label within the ‘Top 10’ of this prestigious category.
According to Parrot Analytics’ recently unveiled ‘What Audiences Loved in 2025’ annual report, BTS captivated the top spot in the ‘Talents of the Year Under 30’ category. Following closely, ENHYPEN claimed an impressive second place, with SEVENTEEN securing a strong eighth position in the same category.
A Year of Unrivaled Charisma: BTS Leads the Way
This prestigious ranking is crafted from a unique global metric – Average Demand – quantifying how often and how passionately audiences engage with specific content and personalities. It spotlights talents aged 30 or under, or with less than 30 years of activity by the end of 2025, and is revered within the industry as a true measure of artistic magnetism.
The report lauded BTS for being the “epicenter of the year, generating repeated surges in demand even with limited group activities in 2025.” Events like ‘BTS FESTA’ and the mesmerizing solo endeavors of each member created an undeniable buzz and overwhelming public interest. This underscores how BTS, as an entity, has blossomed into a perpetual cultural event and an essential artistic infrastructure.
ENHYPEN’s Soaring Trajectory: From Coachella to World Stages
ENHYPEN‘s journey was highlighted as a vibrant example of demand skyrocketing through grand global showcases. Their electrifying performance at last year’s ‘Coachella Valley Music and Arts Festival’ was followed by the ‘WALK THE LINE’ world tour, which swept through 18 cities with 29 dazzling shows. The tour drew an astonishing 646,000 attendees (totaling 676,000 including the Seoul encore), a testament to their burgeoning global appeal.
SEVENTEEN’s Dazzling Decade: Chart-Topping Albums & Epic Celebrations
SEVENTEEN continued to enchant with their 5th full-length album, ‘HAPPY BURSTDAY’, soaring to an impressive second place on the ‘Billboard 200’. Their vibrant performances captivated over 1.26 million fans across 38 global concerts, both online and offline. The celebration of their 10th anniversary, the ‘B-DAY PARTY’, saw an incredible 352,000 admirers converge on Seoul’s Jamsu Bridge and Banpo Hangang Park for exclusive stages, pop-up stores, and special exhibitions, further solidifying their boundless popularity.
K-Pop’s Cultural Revolution: Fandoms and Digital Connections
The report eloquently notes that 2025 witnessed a profound transformation of the global landscape, reshaped by the digital culture of younger generations (under 32) and a consumption tapestry woven by vibrant fandoms. It explicitly points out that K-Pop artists are the radiant trailblazers of this evolution. K-Pop’s unique ability to concentrate high demand through streaming, swift social media dialogue, and enthralling tours showcases its ever-expanding gravitational pull in the global arena, outpacing other genres.
Hybe is masterfully realizing its ‘Multi-home, Multi-genre’ vision, securing creative hubs in major global music territories and nurturing artists to resonate with local sensibilities. This approach fosters a virtuous cycle, sparking the creation of global artistic IPs and amplifying their cultural imprint, thereby contributing to the enduring, vibrant growth of K-Pop.
It’s truly breathtaking to see K-Pop’s artistry not just recognized but celebrated on such a global scale. This is a powerful testament to the authentic connection these groups share with their fans, a bond that transcends boundaries and creates pure magic.
Editor: Jayden Han 📸
