Get ready, K-Pop fans! The February 2026 boy group brand reputation rankings are officially in, and the one and only BTS has once again proven their unstoppable BTS Brand Power, clinching the top spot! 🌟 It’s been an incredible month for boy groups, with overall fan engagement soaring!
The Reigning Kings: BTS Dominates the Charts 🔥
For February 2026, BTS effortlessly secured the number one position in the boy group brand reputation analysis. This powerhouse group, featuring RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, recorded an astounding Brand Reputation Index of 9,903,378! This is a massive 24.16% surge compared to their January performance, clearly showing their global influence is only getting stronger. Their incredible connection with ARMYs around the world continues to be the driving force behind their phenomenal success. 💯
Who’s Hot on Their Heels? The Top 5 Revealed 🏆
The Korean Brand Reputation Institute analyzed a staggering 60,890,349 pieces of big data concerning boy groups from January 7th to February 7th, 2026. This data, a 12.05% increase from January, dives deep into consumer behavior, measuring groups’ participation, media presence, communication with fans, and community buzz. The top five groups that captured hearts this month are:
- 🥇 BTS: 9,903,378 (Up 24.16% from Jan)
- 🥈 Stray Kids (Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N): 3,674,527 (Up 3.40% from Jan)
- 🥉 EXO (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Lay): 3,469,533 (Down 33.08% from Jan)
- 🏅 BIGBANG (G-Dragon, Taeyang, Daesung): 2,372,782 (Up 13.08% from Jan)
- 🏅 SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino): 2,321,728 (Down 31.05% from Jan)
Deep Dive into the Brand Buzz 🗣️
The Brand Reputation Index is a super cool metric that deciphers how much online consumer habits shape a brand’s impact. For boy groups, it gauges positive and negative evaluations, media attention, and the volume of fan interest and global communication. It even throws in data from fan recommendations, giving us a true pulse on what’s resonating with K-Pop enthusiasts!
What’s Fueling the Fan Frenzy? 💖
Delving deeper into BTS‘s impressive showing, the analysis revealed some fascinating insights into their soaring popularity. Link analysis highlighted keywords like ‘return’, ‘live broadcast’, and ‘love’, hinting at exciting comebacks, interactive fan moments, and the enduring affection from their global fandom. Keyword analysis further spotlighted ‘ARMY’, ‘Gwanghwamun concert’, and ‘Arirang’, showing how their activities and cultural ties deeply connect with fans. With a remarkable 93.49% positive sentiment ratio, it’s clear that BTS continues to capture hearts with their powerful narrative and unparalleled charm!
The top 30 also included many beloved groups, showcasing the vibrant and ever-evolving K-Pop scene!
- AlphaDriveOne
- ENHYPEN
- THE BOYZ
- Cortis
- TWS
- Wanna One
- NCT
- INFINITE
- ATEEZ
- ZEROBASEONE
- Super Junior
- ASTRO
- BOYNEXTDOOR
- MONSTA X
- Highlight
- BTOB
- IDentity
- SHINee
- TVXQ
- Kickflip
- ONF
- TOMORROW X TOGETHER
- VIXX
- RIIZE
- EVNNE
- 2PM
- TREASURE
- Shinhwa
- WINNER
- VERIVERY
- A9
- IDIT
- CRAVITY
- Block B
- PENTAGON
- X-LOVE
- SF9
- ONEUS
- TEEN TOP
- B1A4
- FTISLAND
- SECHSKIES
- TNX
- CLOSEYOUR EYES
- WEi
It’s incredible to see how deeply these groups connect with their fans, turning every comeback and interaction into a global celebration. The sheer passion driving these rankings truly shows the power of K-Pop fandoms worldwide! 💖
Editor: Leo Kim 🌈
