In 2025, RIIZE made a bold comeback with ‘Boom Boom Bass (Bag Bad Back)’.
A performance-focused music video that fuses retro-inspired sound with ultra-modern visuals. Right after its release, the MV went viral among global fans for its aesthetic and attitude.
💿 Concept Summary
‘Boom Boom Bass’ blends RIIZE’s signature high-teen energy with a fun, nostalgic Y2K vibe. The hook is addictively catchy, and the clever lyrics center around the playful theme of "bag–bad–back."
🎬 MV Highlights
- Retro-style direction with VHS effects & end-of-century aesthetic
- Bold-colored street fashion (oversized hoodies, wide-leg denim, etc.)
- Choreography using real bags → “bag move” is now a trending global dance challenge
- Dynamic filming locations like subways and industrial warehouses
💡 Core Message
“Go with the vibe, stay swaggy! Bag! Bad! Back!”
‘Bag Bad Back’ is a burst of RIIZE’s unique personality, wit, and expressive freedom on stage. Hello Korea is also preparing a dance challenge content series with Gen Z fans— so stay tuned!
