🎵 IVE’s ‘Attitude’ MV: A Bold Message from Confident Girls

In the first half of 2025, IVE made waves with their special single ‘Attitude’—a music video that goes beyond a typical K-pop track. With a strong focus on self-confidence and individuality, it delivers a clear message wrapped in luxurious visuals.

💿 Concept Summary

‘Attitude’ captures IVE’s signature luxurious yet cool girl-crush vibe.
The core message? "Don’t live for others’ opinions—live with your own confident attitude."

🎬 MV Highlights

• Sleek set design with dramatic black-and-white to color transitions
• Fashion variety: white suits, chic black dresses, and more
• Close-up shots showcasing each member’s unique charm and confidence
• No intense choreography—instead, subtle expressions and graceful gestures
• A classy performance with maximum presence

💡 Key Line

“I’m me. Even my attitude is flawless. That’s my Attitude.”

This track strongly resonates with Gen Z female fans in Indonesia and around the world. Hello Korea will continue this theme with upcoming content exploring how to own your identity and attitude in today’s fast-moving world.

Stay tuned for more!