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ABOUT US

Your Seoul-Based Bridge to K-Culture 🇰🇷

Based in Seoul, the pulsing capital of global pop culture, Hello Korea is more than just another news site. We are a collective of insiders and data analysts bringing you closer to the heart of Hallyu.

Beyond the "OMG": Our Mission

🎯 Changing the Narrative

For too long, global K-Pop coverage has relied on sensationalism. At Hello Korea, we dig deep into why news matters. By combining on-the-ground reporting from Seoul with our extensive database of 457+ idol profiles, we provide context you won't find anywhere else.

The Hello Korea Difference

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Authentic Voices

Our team attends the concerts and visits the hotspots in real-time, bringing you the most authentic Korean perspective from the streets of Gangnam to the halls of major agencies.

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Data-Driven Insights

We analyze profiles, discographies, and industry metrics to back our commentary with hard facts, offering a smarter look at the K-industry's global dominance.

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Specialized Expertise

From business analysts to film critics, our team is composed of specialists who cover their specific beats with professional authority and passion.

Meet Our Editorial Leads

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DAVID KANG

Head Editor & Visionary

Leading the editorial direction of Hello Korea from our Seoul headquarters. David ensures every piece of content meets our standards of depth, accuracy, and cultural nuance.

📊 Daniel Park Senior Business Analyst

Breaking down the numbers behind the charts and explaining the business strategies of K-Pop.

🎬 Hannah Choi Lead Drama Critic

Deep-diving into the narratives and emotional impacts of K-Dramas with a critical eye.

🎤 Jason Lee Performance Specialist

Covering everything on stage, from choreography to stage production and live energy.

🌈 Mia Kang Gen-Z Trend Reporter

Tracking viral moments and the newest aesthetics emerging from Korea's youth culture.

Join Our Global Community 🌏

Stay connected with Hello Korea for the latest updates, exclusive insights, and community events that celebrate our shared love for Korean culture.

© 2025 Hello Korea. Based in Seoul, Republic of Korea.

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