Get ready, ARMY, because a spectacular cultural transformation is sweeping Seoul! BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) is about to turn the entire city into an immersive fan experience with ‘BTS THE CITY ARIRANG SEOUL,’ marking another monumental project following their highly anticipated 5th full album, ‘ARIRANG,’ and the ‘BTS Comeback Live: ARIRANG’ at Gwanghwamun Square.
Seoul’s Grand Transformation: A City-Wide Stage
From March 20 to April 12, ‘BTS THE CITY ARIRANG SEOUL’ will unfold across the capital, as announced by Big Hit Music on the 6th. This innovative concept blends music and media into interactive experiences, with stunning installations harmonizing with Seoul’s iconic cityscape.
The day of BTS‘s new album release, March 20, will see historical landmarks like Sungnyemun and Seoul Tower (formerly Namsan Tower) illuminated with breathtaking media facades. This modern artistic expression adorning cultural heritage sites like Sungnyemun promises a symbolic fusion of tradition and contemporary artistry, set to reintroduce the value of Korean heritage to a global audience.
Immersive Fan Experiences Across the Capital
Riverside Resonance and Urban Art
- At Yeouido Han River Park, a unique lounge-style program will invite fans to share and enjoy BTS‘s music until March 22. Imagine the collective energy, the shared joy as melodies echo against the cityscape! ⚡
- Following this, throughout April, Seoul’s very own stone walls, staircases, and street trees will be transformed into vibrant exhibition spaces. The lyrics of BTS‘s songs will come alive through captivating light and video art installations, creating a walking gallery for fans to discover. 🎤
Big Hit Music shared, “We’ve collaborated with Seoul City to curate programs for ‘THE CITY SEOUL’ so that both tourists and citizens can experience culture and art in new ways and celebrate BTS‘s comeback in 3D. Expect exciting partnership events linked to F&B, mobility, and various other sectors.” The dedication to fan immersion is truly exceptional.
The Legacy of ‘THE CITY’ – A Global Phenomenon
This isn’t BTS‘s first foray into transforming urban landscapes. In April 2022, ‘BTS PERMISSION TO DANCE THE CITY – LAS VEGAS’ ignited immense fervor, followed by ‘BTS <Yet To Come> THE CITY in BUSAN’ in October of the same year. The ‘THE CITY’ concept is a visionary urban ‘play park’ designed to offer an expanded fan experience through diverse attractions and events across the city. Each iteration showcases BTS‘s unparalleled stage presence and the captivating performance chemistry they share with their audience. 🔥
What’s Next for THE CITY ARIRANG?
Further details on ‘BTS THE CITY ARIRANG SEOUL’s schedule and programs will be revealed on the global superfan platform, Weverse, via the BTS channel. This extraordinary series, ‘BTS THE CITY ARIRANG,’ is set to begin in Seoul before embarking on a sequential journey to major cities worldwide, expanding its global communication and capturing hearts everywhere. 👟
This immersive activation isn’t just an event; it’s a profound narrative unfolding, solidifying BTS‘s deep connection with their fans and culture. It showcases a brilliant conceptualization of how to celebrate an album beyond the stage, making the entire city a vibrant testament to their artistry.
Editor: Minji Park 🎤
