Emotional comeback + pop-up store experience now open at LINE Friends Sinsa 💘
“Goodbye to 'G', and a new beginning with 'We'.”
🆕 New Name, New Chapter – 'We are'
To celebrate their 7th anniversary, the group has rebranded from (G)I-DLE menjadi i-dle.
Their 8th mini album, 『We are』, reflects a shift in identity:
from ‘I’ to ‘We’, highlighting a collective voice over individualism.
➡️ ➡️ The solo charms remain, but the message of unity hits deeper than ever!, tapi makna kebersamaan terasa lebih kuat sebagai satu tim!
🖤 ‘i-dle We are POP-UP’ Officially Open!
📍 LocationLINE Friends Square, Sinsa
📅 Dates: May 23 – June 1, 2025
This is i-dle’s third collaboration with IPX, following the successful pop-ups for 'Klaxon' and 'Super Lady'. Fans are invited into an emotional, visual experience like never before.
💡 What Makes This Pop-up Special?
✨ Main photo zone replicating the MV set of ‘Good Thing’
🖤 Symbolic rebranding area called “The Funeral of G”
🎬 Posters, videos, and artistic elements from each member that immerse you fully into the i-dle world
“It’s not just an exhibition—it’s an immersive entry into the i-dle universe!”
🛍️ Minini Goods, Now in a Chic New Look!
Still cute, but this time with a more cool & moody flair. cool & chic.
‘i-dle’s Minini’ line is reborn with sleek black tones and stylish edge.
🔥 Must-have items include:
- Plush dolls & keyrings
- Photocard holders & PVC stands
- Acrylic face keyrings & postcard sets of each member
📲 Fan reactions on SNS:
“This Minini is a must-have!”
“Feels like a stylish gallery pop-up abroad 😍💼✨”
🌏 Global Rollout Incoming!
After Seoul, IPX plans to take the pop-up global:
➡️ China, Taiwan, Japan and more
The new name ‘i-dle’ will meet fans worldwide through immersive pop-up experiences.
💬 Hello Korea’s Take
‘We are’ isn’t just a comeback—it’s a declaration of a new beginning,
a new storyline, and a shared journey with fans.
And the pop-up at LINE Friends Sinsa? It’s the perfect place to experience it with all your senses.
📍 Weekend plans? Easy: Pop-up + café + your next Instagram shot!
And of course—Hello Korea will be right here, following every step of i-dle’s new chapter! 🎧🌿
