In the first half of 2025, IVE made waves with their special single ‘Attitude’—a music video that goes beyond a typical K-pop track. With a strong focus on self-confidence and individuality, it delivers a clear message wrapped in luxurious visuals.
💿 Concept Summary
‘Attitude’ captures IVE’s signature luxurious yet cool girl-crush vibe.
The core message? "Don’t live for others’ opinions—live with your own confident attitude."
🎬 MV Highlights
- Sleek set design with dramatic black-and-white to color transitions
- Fashion variety: white suits, chic black dresses, and more
- Close-up shots showcasing each member’s unique charm and confidence
- No intense choreography—instead, subtle expressions and graceful gestures
- A classy performance with maximum presence
💡 Key Line
“I’m me. Even my attitude is flawless. That’s my Attitude.”
This track strongly resonates with Gen Z female fans in Indonesia and around the world. Hello Korea will continue this theme with upcoming content exploring how to own your identity and attitude in today’s fast-moving world.
Stay tuned for more!
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